Charlotte Simmons has been appointed regional manager for Gleadell Agriculture’s southern office.
Farmer’s daughter Charlotte is based at Codford St Mary, near Warminster in Wiltshire, where she will be responsible for the development of Gleadell’s business from Kent to Cornwall and into the south Midlands.
Charlotte said: “I am excited to have the opportunity to join Gleadell, one of the UK’s leading agricultural merchants, as southern regional manager.
It is a pleasure to work for a business that is forward thinking, strongly supported by its joint shareholders Invivo and ADM – key players in global agriculture.
Due to its parentage Gleadell has unparalleled access to market information. The company is also one of the leading suppliers of fertilisers and seeds at the farm gate.
My aim is to develop new and existing trade partnerships between farmers in the UK’s southern counties and Gleadell, to generate awareness of the unique benefits the company can provide to farm businesses.”
Charlotte will also oversee the performance of farm trading staff and is responsible for the day-to-day running of the southern office. She will report to Tim Cahalin, Gleadell’s farm trading director.
Charlotte grew up on the family’s arable farm in the Lincolnshire Wolds. After graduating from Harper Adams University College with a degree in rural enterprise and land management, she worked as a farm trader for two years at Gleadell’s Swaffham office.
She then spent five years at Anglia Farmers in Norfolk as membership development manager and a member of the senior management team. Her key focus was to increase the presence of the group on a national scale, by increasing membership numbers.
She also worked with the existing membership, encouraging them to use inputs and services supplied by the group, developing her experience in sourcing farm inputs for arable, horticultural and livestock businesses.
Charlotte, who took up her new post in September, said: “I’m looking forward to building on my skills and using them to help build Gleadell’s presence across the south of England.”